“We are now faced with the fact that tomorrow is today. We are confronted with the fierce urgency of now. In this unfolding conundrum of life and history, there "is" such a thing as being too late. This is no time for apathy or complacency. This is a time for vigorous and positive action.”
- Martin Luther King Jr.
Labour NOW is the answer to the question – what do you do when New gets old.
By adopting the name New Labour the party was making a break from the past. New Labour stood for something fresh and vibrant and in the summer of Cool Britannia, it was in tune with the times.
But nothing can remain New forever, the natural erosion of time occurs and what was once fresh seems stale and what was once bright seems faded.
After 13 years in power, it was only natural that the Labour Party once more had to undergo a necessary period of renewal.
Retrospection was needed but a radical, progressive vision was vital to bringing old and future Labour voters to the party. This has worked and now with over 550,000 members, The Labour Party is once more in the ascendancy.
Labour Now is there to demonstrate that just as the policies of 1997 could not be those of 1945 or 1974, it is now equally true that the policies of 2018 cannot be those of years of Blair and Brown.
The party has always been at its strongest when it has been seen to embrace the future; not by standing against progress but by promoting a message of solidarity, community and public service investment that the proceeds of progress can deliver.
Labour NOW will prescribe cutting-edge solutions to current problems. At their heart will be socialism, solidarity and helping those most vulnerable.
The dogma of the past was not written with the problems of the future in mind, but with capitalism failing the many, now is the time for policies and a Labour Party to continue to work for a more just and equal society for all.
In this age of Brexit; economic and social uncertainty, not since the Second World War has there been a time, when Britain more urgently needs Labour NOW!